[News] 170327 Star and Brand Meet, BTS x AGATHA Backpack Release


The official collaboration product of the idol group BTS and brand AGATHA, the BTS x AGATHA backpack, will be released on the 29th of March.

The BTS x AGATHA backpack was created through the collaboration of JSMD, a specialist in manufacturing star products, and AGATHA, a French luxury brand.

Initially designed as a travel bag, it can easily be combined with a carry on and can hold laptops. In addition, D.I.Y. patches are available, ranging from the name of one’s favorite members to the BTS x AGATHA logos – there are a total of 10 patches. Depending on the patch you get, you can support your favorite members, or use it as an everyday bag.

The BTS x AGATHA backpack will be available in four different colors (black, khaki, orange, and jean) and two separate backpack sizes will come with each color.

Since the beginning of planning out this product, the sense and style of BTS was portrayed and careful decisions were made about the backpack’s materials and details.

JSMD and BTS launched hand cream products last month, ahead of the AGATHA backpack. The hand cream gained remarkable responses in the domestic market. It sold out on the day of release and it’s setting new records in overseas sales. According to JSMD, overseas orders for the hand cream exceeded over 100,000 with the launch.

JSMD officials said, “It may be noteworthy to see if JSMD’s second collaboration with the world’s largest K-pop boy group will also have significant responses.”

Meanwhile, BTS, who is on a world tour, is successfully continuing their ‘Wings Tour’ in Santiago, Chile; Sao Paulo, Brazil; Newark, Chicago, and Anaheim, USA.

The BTS x AGATHA backpack will be available starting on March 28th at JSMD’s online mall.

Trans by ARMY Base | @bangtanitl
Please take out with full credits.



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